ABOUT
SHIM PROJECTS is a highly EXPERIENCED, HANDS-ON design collaborative based in Miami beach dedicated to creating impactful projects with top real estate developers, alluring boutique retail and innovative wellness brands in the us and canada.
We possess a deep understanding of how to seamlessly integrate ‘design’ in every stage of development—crafting visually cohesive spaces and captivating experiences that are not only unique and functional but also timeless in their aesthetic.
ANNHY SHIM-MOREL
PRINCIPAL + DESIGN DIRECTOR
BACHELOR OF APPLIED ARTS- INTERIOR DESIGN, IIDA ASSOCIATE
Born and raised in Toronto, Canada, Annhy earned her Bachelor of Applied Arts from Ryerson University’s School of Interior Design, where she developed a solid foundation in design principles. She further cemented her innate passion for design through extensive studio work and diverse project experience, having worked in key design hubs such as Toronto, New York, and Miami. Throughout her career, she collaborated with renowned interior design and real estate development leaders, including Yabu Pushelberg, Gensler, Burdifilek, and The Related Group, gaining valuable insights and honing her expertise.
With a remarkable 30-year career, Annhy has contributed to numerous creative design and marketing projects with distinguished developers and high-profile brands such as AIMCO (NYSE: AIV), Aria Development Group, Block Capital Group, The Allen Morris Company, Ustler Group, F&T Group, Rockefeller Group, Aecom, St. Regis Hotels, and Starwood Hotels, among others. Her deep understanding of both design and business strategy allows her to deliver innovative solutions that align perfectly with her clients’ needs.
Annhy’s comprehensive interior design education and training, combined with her extensive real estate development and marketing experience, genuinely set her apart within the design community. She embraces the essential relationship between business objectives and creative design by carefully evaluating every project's specific goals and challenges. From there, she strives to craft a unique, creative vision paired with practical, buildable solutions that resonate with her valued clients—delivering results that are not only visually stunning but also mindful of budget constraints and project timelines.
Annhy is a Certified Professional Coach (CPC) and a certified Yoga Instructor (RYT 200) and thrives on being in and on the ocean.